RENDEZVOUS AND THEMATIC WORKSHOPS
Members come together to discuss “business” topics or evolving “issues”.
Some rendezvous regarding operational matters are also open to members’ colleagues
Workshops take place once a month. They draw on the experience of members and guest speakers who are experts in their fields.
A few examples: religion at work; latest Twitter trends, optimising our practices; GDPR awareness for communication
purposes; audio identity: steering this emotional legacy; on the topic of Thought Leader, a workshop and a get-together with Page Society …
ANNUAL WORKING GROUPS
For a period of one year, some twenty members get together, on a regular basis, to discuss a topic which highly impacts the field of responsibility of the communication head.
In 2018, three annual working groups were set up: the organisation of communication executives, the future of the role in
2022 and the brief (in partnership with the AACC, the French association of communication consulting agencies).
Back in 2017, the addressed topic was “Employee Advocacy”. The findings of these sessions resulted in a collective feedback during the annual seminar and in deliverables.
Every three years, Entreprises et Médias holds a symposium open not only to its dircom members and colleagues.
Professional organisations, agencies, schools, journalists also take part… These get-togethers are about analysing the
mutations of the communication and influence sphere by comparing the opinions of specialists, leaders and company
On 1st February 2019, Entreprises et Médias held an event “Com-mutations episode 2” at the Rond-Point theatre. 400
people attended to engage in panel discussions on the topics “Companies on a mission” and “Are we all being
instrumentalised?” after an introduction by the French Minister of Labour, Muriel Pénicaud.
GET-TOGETHERS AND DEBATES
Regularly, Entreprises et Médias gives its members opportunities to get together and discuss.
The “monthly luncheon” is one of the key events in the life of the association. A leader, a political or media figure, or an
expert shares his/her analysis of a subject matter pertaining directly to communication or, more broadly, the environment companies evolve in.
Recent guests include for instance: Brice Teinturier, Deputy CEO of Ipsos, Sylvain Duranton, Global Director of BCG
Gamma, Martin Bouygues, CEO of Bouygues, Jacques Aschenbroich, CEO of Valéo and Guy Martin, Michelin-starred Chef at the Grand Véfour.
The association also organises more informal get-togethers through site visits or exhibitions.
OTHER YEARLY HIGHLIGHTS
Designed as a “learning expedition”, members get to review, in the receiving country, the business environment,
practices and specific issues of corporate communication.
In 2019, this study trip will take place in Brussels after the Brexit and the European elections. Members were able to
travel to London in previous years to try and get an understanding of the future of relationships between the United
Kingdom and the European Union, two weeks following the national referendum held on the subject in Milan where they
learned about the luxury, fashion, food and finance economic sectors.
With around eight sessions, this two-day seminar helps provide an overview of the latest trends in the field and to outline
the forthcoming agenda. It includes team work and testimonies to address current societal issues.
STUDIES AND SESSION SUMMARIES
“RATIONALE AND PERFORMANCE” STUDY
EM and Boston Consulting Group (BCG) have published a ground-breaking study on “Rationale
and performance” for the triennial “Com-Mutations #episode 2” symposium.
As it turns out, 69% of responders feel that “rationale” is a key lever to plan for the company’s strategic goals in the long
Last year, Entreprises et Médias worked on Employee Advocacy, i.e. how to make company employees communication
actors in their own right.
This was carried out as part of a sharing experience, not with members alone. Here you will find:
– A situational summary conceived as a user guide, a survey of good practices with business testimonies.
– As well as an interactive tool, the “DEARIndex », specifically designed to measure whether your company is prepared to engage in Employee Advocacy.
Read the deliverable
Test the extent of Employee Advocacy in your company
The Dearindex is a tool wherewith you can assess the maturity of your company with regard to employee advocacy.
Click here to testwww.dearindexem.fr
MEASURING THE INPUT OF COMMUNICATION TOWARDS THE
In 2016, Entreprises et Médias initiated a project: measuring and steering the input of communication towards the
The objective was twofold: to strengthen the performance culture of communication executives on the one hand; and to
provide a toolkit of relevant indicators to measure the actual contribution of communication activities toward business operations and development on the other.
The ambition that underpins this approach is to provide “tools” wherewith to support the strategic thinking of the
Communications Director in steering and promoting his/her actions, managing teams and interacting with the Steering
Committee using Key Performance Indicators (KPIs).
Read the three deliverables
Studies and work are being carried out in collaboration with institutes and organisations.
AN EXEMPLE IN 2016: THE BAROMETER OF CORPORATE
Entreprises et Médias and the French Union of Advertisers (UDA) published the results of the 8th edition of the corporate
150 heads of communication have completed the survey conducted by Harris Interactive.
Click here for additional studies and reports.
Raison d’être and company performance – Jacques-Emmanuel Saulnier and Karen Lellouche Tordjman
French Dunod interview – Mesure de la contribution de la communication et de la performance de l’entreprise (Measuring the input of communication towards the company’s performance)